Gustavo Him, Minister of Tourism, said that Panama occupies the third position in Latin America as one of the preferred tourist destinations, and at the international level it is in the 41st position.
This was stated during the first meeting of Diplomatic and Consular Officials, where he spoke about the marketing strategies and objectives developed by that entity for the promotion of the country.
The 2017 Tourism and Travel Competitiveness Index of the World Economic Fund highlights Panama as the third tourist power above Costa Rica, Chile and Argentina, due to its geographical location and favorable environment for doing business.
Him detailed that the marketing strategy is focused on positioning Panama as a tourist destination, increase hotel occupancy, strengthen the tourism brand and increase visits to 3 million tourists in 2019.
Of the total number of visitors to the country, there was an increase in the arrival of 244,053 cruise passengers from January to August 2017, compared to the same period in 2016, which was 132,002.
Meanwhile, from the entry of tourists by Tocumen Airport from target markets such as Canada, 28,735 visitors were registered from January to August 2017, compared to 2016 which was 25,800.
The Minister of Tourism also announced the 5 most visited sites, according to a survey conducted in areas of boarding of the airports of the country to tourists who visited us in a period of 3 to 10 days that are the Panama Canal (41%), Casco Antiguo (31%), Isla Colón (15%), Cinta Costera (12%) and Amador (11%).